Tomato Vine, all-season

22 September 2026 · New copy for every Tomato Vine ad, with no mention of summer, months or "limited", so it can run from now until you retire the scent. Five primaries and five headlines, one set carried on every Tomato ad, so the creative is the only thing being tested.

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Tomato Vine5 primaries · 5 headlines

Everyone who sees a Tomato Vine ad: people new to Pott, and Pott owners looking for a second scent.

Sends to /collections/tomato-vine-refillable-candle

Summer lines and neutral lines were returning almost exactly the same in September (1.96x and 1.98x), so this round keeps every idea that has been working and only swaps out the dated words. Two lines come back word for word, the best Tomato line since June keeps everything but "summer", and there is one new line built on a real five-star review, because a customer quote is what Tomato does best.

Ad 551 · Flora's video (also runs as Ad 815)

Customer quote image (new versions)

Ad 483 · Maker favourite

Ad 489 · Three Wick

Ad 699 · Customer review (returning)

Ad 474 · Three Wick collab (returning)

The Tomato ads this copy goes on: the ones still running, the new customer-quote versions, and the two coming back. Every line has to work on all of them, so none of them describe a particular shot.

Primary Text

P1 · Two makers. The best Tomato line since June (3.03x in September, 4.28x in July), word for word except the summer phrases. EditedRevised since your edit

Pott Candles, hand-thrown in the UK. Isle of Wight Tomatoes, hand-picked in the Arreton Valley for fifteen years. Two British makers, same values, one fresh collaboration. Meet the Squashed Tomato Splatter Pott and the Tomato Vine Candle Refill. Green, herbal and greenhouse-fresh, in a Pott you'll keep for years. When the wax runs out, you don't bin the candle. You order a refill. Same Pott, every time.

We have revised this line since you edited it.

P2 · The scent. 2.80x on £766 in September, the one scent-first opener that works for Tomato. Only "in July" is gone. EditedRevised since your edit

It smells like a warm greenhouse. Ripe tomato vines, crushed leaves, a little herbal sharpness. Tomato Vine is our collaboration with Isle of Wight Tomatoes, hand-picked in the Arreton Valley for fifteen years. A natural wax candle, poured into the hand-thrown Squashed Tomato Splatter Pott. When it runs low, simply refill it and keep the Pott.

We have revised this line since you edited it.

P3 · For Pott owners, a second scent. The biggest-spending line in September with no season in it (£896 at 1.99x). Word for word. EditedRevised since your edit

Same Pott, different scent. Tomato Vine is the one nobody expects to love. Green tomato leaf and warm vine, made with Isle of Wight Tomatoes from the Arreton Valley. Hand-thrown pottery you keep, natural wax you refill, and a scent people ask about the moment they walk in.

We have revised this line since you edited it.

P4 · "A tomato candle?" Answers the first question people have. 3.75x in September on a small budget, so this is the test slot. EditedRevised since your edit

If you've never smelled a tomato candle, this is exactly what you're hoping for. Green leaves and warm vine. Herbal and fresh rather than sweet or savoury. It comes in the Squashed Tomato Splatter Pott, hand-thrown and splattered by a UK potter, so no two are the same. Buy the Pott once, then simply refill it for years.

We have revised this line since you edited it.

P5 · A customer’s own words. New. Vikki H.’s five-star review from July, quoted word for word. EditedRevised since your edit

"Oh my word this is delightful. Not only does it smell delicious when lit but it leaves a beautiful scent of greenhouse after it's blown out." ⭐⭐⭐⭐⭐ Vikki H. Tomato Vine is our candle with Isle of Wight Tomatoes: green, herbal, in the hand-thrown Squashed Tomato Splatter Pott. When the candle runs out, simply refill the Pott and keep it for years.

We have revised this line since you edited it.

Headlines

H1 Tomato Vine. Refillable Pott. Edited

word for word, 2.04x in September and 3.52x in July

We have revised this line since you edited it.

H2 Two Makers. One Pott. Edited

word for word, the best Tomato headline in July at 3.94x

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H3 A Greenhouse, In a Pott. Edited

replaces "Summer, In a Pott.", the best headline in September at 2.50x, same shape

We have revised this line since you edited it.

H4 Hand-Thrown. Hand-Picked. Edited

from the short Pott x Isle of Wight Tomatoes line, 2.97x in September

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H5 The Candle Nobody Expects to Love. Edited

the test slot, from the 1.99x "Same Pott, different scent" line

We have revised this line since you edited it.

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